So far, we've given away 117,428 packets of treats to 110 rescue homes

100% Natural Super Tasty

Irresistible Dog Treats

Beautiful Joe’s are hand-made from fresh, British (you can tell this because they always stand up when the National Anthem is played) Pasture-fed Ox Liver and dogs find them irresistible.

Nothing is added – all we do is slowly dry the liver to lock in all the flavour.

Rescue Homes Love Beautiful Joe’s

Most rescue homes can’t afford to buy any treats for the dogs they look after, let alone natural, air-dried, pure liver treats. So, the treats we donate are always very welcome.

Some homes use them for training, others just as treats. All the homes we donate to, by the way, are nominated by our customers.

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Hat eating guarantee

If your dog doesn’t tell you immediately and in perfect English (even if he or she has only ever spoken another language, say Mandarin), that these treats are the very best he or she has tasted, we’ll refund your money in full and send you a photograph of us actually eating our hats.