Save 33% on a monthly box of treats for your dog

How it worksOrder now

Sign up for Beautiful Joe’s subscription service, save 33% and receive enough treats every month to keep your dog very, very happy. We’ll also send the same quantity of treats to a rescue home to help dogs in need.


Enjoyed in homes… and rescue homes

 Our Paul donating treats to the Jerry Green Dog Rescue Home. #beautifuljoes  Lynne Greaves‎ sent us “a big thank you from Alfred xoxoxo” #fb #beautifuljoes
 Mary Ann Nester‎'s Collie Tico “is pleading for someone to open his tin of favourite treats!” #fb #beautifuljoes  Susie Faulks‎: “Friday treats from Beautiful Joe's! Thank you from Hector and Minny. xx” #fb #beautifuljoes
 Mandy Elliott Sam Setter‎: “Our friends Toby shared a packet of his Beautiful Joes with me. Here I am snoozing next to the empty packet…” #fb #beautifuljoes  A lovely picture from Louise at NOWZAD, who does such such marvellous work in Afghanistan. Her message: “Some pictures of our Beautiful Joe and his friends enjoying the Beautiful Joe’s donated by your company. Thanks, Louise.” #fb #beautifuljoes
 From Tilly, a former dogs’ home dog, “thank you to Beautiful Joe's on behalf of all the other dogs at the home waiting to be adopted. These yummy treats will be used to raise some pennies to buy toys for the dogs in our care at Manchester & Cheshire Dogs' Home.” #fb #beautifuljoes  Jeannie Gee‎ says “We very love Beautiful Joes treats!” #fb #beautifuljoes

How it works



You order a monthly box of treats – saving 33%. So, if you order 6 packets a month, you only pay for 4 packets. New subscribers receive a snazzy free tin with their first order



For every packet of treats you pay for, we give the same volume to a canine rescue home. So, pay for 4 packets and we donate 4 packets on your behalf.



You are under no obligation and can cancel at any time (please just give us 5 days’ notice).

Sold in aid of dogs in need


Most rescue homes can’t afford to buy any treats for the dogs they look after, let alone air-dried, pure liver treats.

So, every time you buy a packet of Beautiful Joe’s ‘Perfectly Behaved’ Liver Treats we give the same quantity of treats away to canine rescue homes nominated by our customers.

The free treats we give away are mostly used to train the rescue dogs so that it is easier for them to find new, forever homes.

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Our treats are irresistible

Beautiful Joe’s ‘Perfectly Behaved’ Liver Treats are hand-made from British (you can tell this because they always stand up when the National Anthem is played), free range, ox liver and dogs go crazy for them. Nothing is added – all we do is slowly dry the liver to lock in the flavour. 50g per packet.

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About us


Why Beautiful Joe’s?

Beautiful Joe was a real-life dog who lived in Canada in the 1890s. He was rescued from a brutal farmer and became the subject of a best selling book. Its author, Margaret Saunders, devoted her life to championing the rights of animals. As, in our small way, we also aim to champion the rights of animals, we decided to name our dog treats after Beautiful Joe.


About us

We’re small (we refer to the size of our company not to our height) artisan food producers based in Pewsey, Wiltshire. Beautiful Joe’s was founded by two friends, Vicky Marshall and Jonathan Self.

We are concerned about all animal welfare and in addition to giving away half the treats we make, we donate 1% of sales to Compassion in World Farming.


Hat eating guarantee

If your dog doesn’t tell you immediately and in perfect English (even if he or she has only ever spoken another language, say Mandarin), that our treats are the very best he or she has tasted, we’ll refund your money in full and send you a photograph of us actually eating our hats.

Rescue homes we support


Every time we sell a packet of treats we give the same quantity to one of the rescue homes listed below. If there’s a rescue home you’d like us to support please include details with your order. Because of postage costs we will wait until we can send the equivalent to 100 packets so unless you are placing a huge order it may take a little time until we get to your nomination. We generally only support registered charities but we will make exceptions.

French Bulldog Welfare TrustSouthern Border Terrier ClubSpinone Party Pembrokeshire8 Below Husky RescueNESSR
Woofers R & RBath Cats and Dogs HomeBrighton and Hove Retired Greyhound TrustBinfield Dog RescueManchester and Cheshire Dogs Home
Dogs Trust ( Brighton/Newbury/Salisbury)Easterleigh Animal SanctuaryFerne Animal SanctuaryForest Dog RescueGables Farm Dogs Home
Cheltenham Animal ShelterHappy Landings Animal ShelterJack Russell Terrier Rescue UKK9 Crusaders Dog WelfareK9 Focus
KWK9 Rescue CentreThe Labrador Rescue TrustLast Chance Animal RescueLeigh Dogs and Cats HomeLost Souls Sanctuary
Margaret Green Animal RescueMeadowgreen Dog Rescue CentreMoorlands Dog RescueMutts in DistressNational Welfare Trust ( Cornwall )
Old Clayton KennelsOxfordshire Animal SanctuaryPine Ridge Dog SanctuarySecond Chance Rescue KennelsSt Francis Dogs Home
Rain RescueStokenchurch Dog RescueTeam Paw RescueTeckels Animal SanctuariesThe Mayhew Animal Home
Thornberry Animal SanctuaryWaggy Tails Rescue CentreWhitehall Dog RescueWythall Animal SanctuarySaints Sled Dog Rescue
Chinese Crested Club of GB RescueBlind Dog Rescue UKHomeless HoundsThe Edward FoundationTerrier S0S
All Dogs MatterJerry GreenFriends of the Animals RCTWags and Bones Staffie RescueAlaskan Malamute Club UK
Munlochy Animal AidConingsby Kennels Emergency Dog RescueBorder Terrier WelfareR.A.G.SAppledown Rescue Kennels
French Bulldog Rescue GBThe Deaf Dog NetworkPheonix Animal CareBoxer Dog Rescue Northern EnglandNOWZAD
Hungarian Vizsla UK RescueK9 FocusGuardian Angels Animal SupportLuna Animal RescueHounds First Sighthound Rescue
Greyhound GapK9 Rescue RemedyMalamute MattersSpringer rescue for ScotlandPDSA Telford
English Springer RescueEpsom Canine Rescue